As a marketer, I'm always learning.  With each message or marketing piece I work on for a client, there's typically a bit of testing and measuring that must be done before you get the results you want.  Then, of course, there's the matter of "frequency" and "consistency."  Without them you might as well not do anything.

As we become seasoned business owners, we sometimes get lost in working in our business instead of working on our business.  In doing this, we start to lose sight of why we decided to go into business for ourselves and everything we do becomes a habit.  This is why, over the next several issues, we're going to get back to some of the basics of marketing.

Creating a solid plan for the continuous improvement and advancement of employees is a very vital component of a company's success.  The problem is, most small companies don't have the time or resources to dedicate to creating such a plan.

An interview is used to determine if there is a match between an individual, a job, and a company.  It is the process you use as an employer to learn about the applicant's behavior, values, motivations, and qualifications.  Here are some tips you can implement to make sure your interview process is helping you choose the right employee.