Turning A Customer Into A Profitable Business Partner
You will likely find the majority of your sales is generated from repeat customers and referrals from those customers. When that happens, you know you are doing something right. Simply stated, your customers have gotten to know and trust you... they like doing business with you. So how can you capitalize on these relationships?
One of the best ways to develop a stronger relationship with a customer is to help them feel like they are part of your success. In essence, you want to think of them as a "business partner." They can help you make improvements to your business operations and are also instrumental in promoting your business through word-of-mouth advertising.
With a little extra effort, you can make your customers feel as though they are top gun. Here are some simple ways to improve your current business relationships.
1. Find your target market and clearly define them so anyone can identify this person or type of business for you.
2. Start a newsletter. A lot of companies publish newsletters so you have to make sure yours gives great advice and provides valuable information.
3. Make personal contact with each and every customer. Let each one know you want to focus your efforts on serving them better. Solicit feedback and ask for referrals.
4. Throw a party or host an event. Invite all your clients and ask each one to bring along an ideal prospect. No hard sells here. Just get to know everyone.
Take the extra time to get to know your customers and over time you will find yourself with a very loyal customer base.
Other Articles Written by Anne Lazo, Our Expert Business Consultant
Maximize the Interview Process to Select the Right Candidate
Anne Lazo is the founder of Eagle Soars Consulting, which offers a wide variety of marketing as well as training and development services. They serve Business Owners, Non-profits, and Bible Churches. You can read more of Anne's articles on her Expert Profile here. If you have a business question to ask her please post it on the Center Resource Community Facebook Fan Page Discussion Board.
